I had the honor of contributing to this momentous event by managing the music direction for the official commercial. This project required precise synchronization with the video director, ensuring that the sound design aligned perfectly with the visual storytelling and brand identity.

This experience allowed me to strengthen my teamwork capabilities, artistic direction, and communication skills, refining my ability to work in high-level production environments.

Additionally, this collaboration was a major step forward for Zayart’s B2B operations. We developed a custom client app that enabled the client to review demos, compare options, and provide real-time feedback, optimizing the creative process and ensuring a seamless delivery.

Managing the music direction for this campaign was an incredible experience, from selecting the right artist to overseeing studio sessions and collaborating closely with Royal Air Maroc’s marketing team. The campaign was a resounding success, reinforcing the brand’s identity and emotional connection with its audience.

This project significantly strengthened my artistic direction skills, improved my communication and coordination abilities, and helped me further develop Zayart’s B2B solutions in the music industry.

Beyond professional growth, this collaboration created meaningful opportunities for emerging artists, allowing them to work with prestigious companies like Royal Air Maroc and gain financial stability through their craft.