RAM ADVERTISING CAMPAIGN
Royal Air Maroc’s official advertising campaign for Africa was a landmark project aimed at showcasing the airline’s strong presence and connection with the continent. The campaign blended music, visuals, and storytelling to create a compelling and culturally resonant experience.
OUR COLLABORATION
MY INVOLVEMENT IN THE PROJECT
Managing the music direction for this campaign was an incredible experience, from selecting the right artist to overseeing studio sessions and collaborating closely with Royal Air Maroc’s marketing team. The campaign was a resounding success, reinforcing the brand’s identity and emotional connection with its audience.
This project significantly strengthened my artistic direction skills, improved my communication and coordination abilities, and helped me further develop Zayart’s B2B solutions in the music industry.
Beyond professional growth, this collaboration created meaningful opportunities for emerging artists, allowing them to work with prestigious companies like Royal Air Maroc and gain financial stability through their craft.