Morocco, Kingdom of Light is a global promotional campaign launched by the Moroccan National Tourism Office (ONMT) to highlight Morocco’s rich cultural heritage, vibrant traditions, and modern creativity. This initiative aims to position Morocco as a top international destination, blending history, art, fashion, and innovation to attract global audiences. By collaborating with renowned artists, designers, and cultural institutions, Morocco, Kingdom of Light celebrates the country’s unique identity and artistic excellence on the world stage.
OUR COLLABORATION
WHAT WE DID TOGETHER
LONDON FASHION WEEK
I had the privilege of leading the production of the official video clip for the runway show, as well as curating the music set that accompanied Maison ARTC’s showcase.
Being part of such a prestigious event was an honor for both me and Zayart, marking our presence at the highest level of the fashion industry. This experience allowed me to immerse myself in the world of fashion shows, ensuring that the sound design and visuals seamlessly complemented the artistic vision of the runway.
This project reinforced Zayart’s positioning as a creative hub at the intersection of music, art, and high fashion, further expanding our expertise in audiovisual storytelling for luxury and cultural events.